Redefining the In-Cabin Experience: Your Challenge, Our Focus
Today’s drivers expect more than just a ride—they demand a smart, intuitive, and comfortable in-cabin experience. From seamless human-machine interactions and personalized AI-driven features to superior acoustics, lighting, and climate control, expectations are higher than ever.
For automotive manufacturers, this means advanced testing and precise measurement are essential to ensure performance, safety, and compliance. Staying ahead requires rigorous validation in real-world conditions to meet evolving consumer expectations and industry standards.
Together with GRAS Sound & Vibration and Audio Precision, we offer you a comprehensive suite of applications needed to deliver upon expectations of your customers.


Road Noise Testing
Road noise is an important noise source in EVs and constitutes approx. 40% of the entire sound field. In a traditional ICE, the noise from the powertrain will often mask the road noise. This of course is not the case in EVs. Road noise is an annoying interior noise in any vehicle, but in EVs often becomes a problem at lower speeds – often at an interval between 40-100 km/25-62 mph.
Important Aspects of Road Noise Testing
A vehicle test on a NVH test track typically includes two to four microphones inside the vehicle distributed between the driver's and passenger seats. External microphones with high-performance windshield or intensity probes with nose cones can be used for measurement of tire near-field noise. Impact noise is measured on a dedicated test track with impact bars.
Product Families
Testing HVAC Performance in Electric Vehicles (EVs)
Thermal management in electric vehicles (EVs) is a complex endeavour with various requirements. The operation of the air conditioning system, integrated into the Heating, Ventilation, and Air Conditioning (HVAC) framework, plays a vital role in this context. It aims to ensure passenger comfort and safety while also optimizing range.
Important Aspects of Temperature Testing:
- Battery cooling
- Cooling of electric drives
- The dual role of air conditioning
- Vehicle safets
Product Families

Incabin-Experience Use Case (GRAS)
Learn more about the advantages of 1/4" microphones for EV Measurements
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